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e commerce use case document

Budapester increased mobile conversion rates by 29% by communicating its USP more prominently. E-commerce refers to the process of buying or selling products or services . the Use-case, Sequence, State and Class diagrams that model the system. Not only might this be distracting to your visitors, but it also takes up physical space on your site that could have been put to better use. Even their influencers get in on the action: Now, this might not sound like that big of a deal; a lot of companies are falling back on the “be yourself” motif nowadays. You don’t have to … Here are the old and new versions of the page. Produce your effective use case document. Restaurant Order System Use Case. This enabled the brand to gain some much-needed visibility on established websites with an engaged and relevant following. What Types of Content Are Going to Work Best in 2020? Let us help you. Not only is it more cost-effective, but it also inherently allows you to build connections with more established brands that can help you grow well into the future. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. In this use case we will explore the case of a user who has worked with WordPress in the past as a CMS and blogging platform, and would like to set up an e-commerce site using WordPress. Use Cases for Extending the UI of SAP Fiori Apps. ... Automatic identification of the document type (e.g., invoice, CV, or contract) The team then developed and optimized their product feed to ensure that any and all necessary information was included within their ads and product pages. The Use Case Document ties the business needs of a system to the design and implementation of the system. This is a classic problem for online stores; Do you boast the lowest price or the most authentic products? Upon realizing something needed to be done, the company’s first order of business was to communicate its unique selling propositions and other offers and policies more clearly to its visitors. Paperstone is a small paper company that competes with large brand big box stores like Staples and Viking. So the team at wanted to see if they could “rekindle the flame” and land some sales from hot leads using target followups. The original one was a bit more cluttered with the table formatting breaking up the flow of information. Abstract: This paper examines human motivations underlying individual acceptance of business-to-consumer (B2C) electronic commerce services. You can also create a business case that acts as a double-edged sword, to justify your smart goals and also perform a Cost Benefit Analysis for your proposal. The new version did away with the data tables, streamlined the text, and put everything above the fold. Now, here’s where Gwynnie Bee diverged from the “typical” path most brands take. Intuitively they assumed that getting the form onto a single page would help get prospects through the process, but after surveying their best customers, they realized that a redesign was necessary. This will communicate to your influencer’s audience the idea that the influencer actually uses your products, and aren’t simply promoting them because they’re getting paid for it. At first glance, they don’t look too different, but the devil is in the detail. So they tested out email sends at two alternate time lapses post cart abandonment; the first group sent the following morning at 11 a.m. and the second group 48 hours post cart abandonment. This is a vital step in their marketing funnel, so making the process as smooth as possible was essential to ultimately driving more sales for the business. achieved 40% more conversions by following up, Budapester increased mobile conversion rates by 29% by communicating its USP more prominently, Edible Arrangements boosted same-day sales by 8% with one simple messaging change, Amerisleep increased checkouts by 13.9% by focusing the copy on the true benefits of its products, Company Folders streamlined their quote page to increase conversion by 68%, A furniture retailer increased its AOV by 4.6% in 41 days by cross-selling a small-ticket item on its shopping cart page, ditched social buttons to boost sales by 12%, Gwynnie Bee saw 5.85% CTR from optimized non-scripted influencer campaigns on YouTube. All rights reserved. The redesigned page had an increase in online sales of 40.81%. Retail technology case studies. The take home message here touches on the point we mentioned earlier when discussing Amerisleep’s shift in copywriting strategies: It’s not about what your product is, so much as what it allows your customers to do, that makes them value your brand. Using Elasticsearch Percolation in the E-Commerce Use Case; Using Elasticsearch Percolation in the E-Commerce Use Case Posted by Neil Alex December 31, 2014. The most obvious takeaway here, of course, is that you need to learn as much as you can about your customers’ expectations and experiences with your brand. Online shopping is becoming increasingly popular because of speed and ease of use for customers. Homepage – Hero Image. In addition to the more audience-controlled content featured in the image above (that is, content featuring Kettlebell King’s products but not published directly on the brand’s Instagram page), the team also began re-posting certain UGC on their own page. Let's face it, you’ve got 97 other things you SHOULD be doing today. Related topic. By now, you’re probably well aware of how effective influencer marketing can be in spreading brand awareness and social proof, and increasing engagement among your target audience members. We’ve mentioned a few times now the importance of engaging with your audience to gather feedback and make improvements to your products and services. What is E-Commerce? Essentially, their reasoning came down to the fact that luggage is more of a means to an end than an end in itself. You also need to promote these items specifically as supplementary to the more valuable and expensive items you offer. If you read that headline and your jaw dropped, get ready for another shocker: With the help of CanIRank’s services, the team at Bavarian Clockworks reached this mark as a brand new company with essentially zero initial following and a very limited marketing budget. The main problem was that most customers simply weren’t even aware the company offered the conditioning kit in the first place. Our anonymous furniture company knows this—which is why they had been aiming to cross-sell a conditioning kit to customers purchasing leather furniture from their online store. This, in turn, led to massive engagement—and absolutely massive growth for the company, as well. The results speak for themselves: Bavarian Clockworks ended up hitting the 7-figure mark a mere three years from their humble beginnings. Which is exactly why ECCO Shoes decided to partner with Digital Gearbox while switching from using text-based Google Ads to using image-based Google Shopping Ads. As was the case with Budapester, a few tiny, seemingly insignificant tweaks can be all your site needs to start generating a massive amount of conversions. That being the case, growing an audience via organic means isn’t an “if you build it, they will come” type deal. Evaluating CMS platforms? While the content being created (by both the team and their customers) did lead to an increase in brand awareness and engagement, the team took things a step further by adding calls-to-action to many of their posts. Creately is an easy to use diagram and flowchart software built for team collaboration. So, the page went from looking like this: Customers were then able to add the supplementary item to their cart with a single click (by clicking the plus sign), and could also visit the smaller item’s product page by clicking anywhere else within the pink bar. Their initiative started simply enough, creating instructional content focused on teaching their audience how to get the most out of their workout sessions. Having a limited marketing budget, they then aimed to promote their content and brand via organic means, such as guest posting and giving interviews to be published on related sites. Encourage your audience to act now, instead of later (or never). While it would be easy enough for her and partner Steph Korey to simply develop a more sturdy and affordable alternative product to base their new company around, they realized this alone wouldn’t be enough to get their foot in the door in an already saturated market. The team then developed guidelines for their chosen influencers, which enabled them to create content that was authentic and non-scripted—but that also aligns with Gwynnie Bee’s overall marketing goals, as well. The main problem they wanted to remedy was their online quote function. While the team would end up creating ad campaigns for all of the brand’s products, the initial focus was on getting top-sellers in front of the right potential customers. Rather, they took a look at the content that had already seen organic success, and routed ad spend directly to promoting these specific posts. eCommerce companies saw a 27% spike in sales by increasing marketing spend during the 2014 World Cup, Underwater Audio removed charts to bump sales by 41%, Kettlebell Kings’s Instagram has directly led to “hundreds of thousands” of dollars in revenue by creating a content “guideline” for their user-generated-content posts, Paperstone took out their competition with a simple comparison table, MVMT generated $90M in revenue in five years by “hacking” Facebook ads, ECCO Shoes decreased customer acquisition costs by 14% ditching Google Ads (and switching to Shopping Ads), Away generated $125M by offering more than just a product, Bavarian Clockworks reached $1m in sales by becoming a content marketing machine, Frank Body hit $20M in annual sales by building a community of loyal and engaged followers, Society Socks improved survey response rate by 200% by delivering highly-relevant, easy-to-complete surveys via email, This is How You Can Use Predictive Analytics to Sell Smarter Through Email, The Best eCommerce Content Strategy & Plan To Skyrocket Your Traffic and Conversions, keep people focused and increase conversion, Average Order Value: How To Increase Your AOV by 75% [With Examples], How We Drove a 6% CTR For Two Up-and-Coming eCommerce Startups, eCommerce Dynamic Pricing: How to Use Dynamic Pricing to Explode Your Profit Margin, increase in brand awareness and engagement, How MVMT Grew From Zero to $90 Million in Under 5 Years With Facebook Ads, Content and Commerce: Exploring The Secrets of High-Growth eCommerce Brands, B2B vs B2C eCommerce Marketing: 5 Key Differences You Need To Know About, How to Optimize Your eCommerce Site For Voice Search, B2B eCommerce: 5 Key Strategies To Strengthen Your B2B Relationships, 87 Open-Ended Sales Questions Every Digital Agency Should Ask in Every Buying Cycle, The Frugal Guide to Content Marketing (Part 3): How To Promote Your Content With ZERO Budget, 10 Biggest Content Marketing Trends that Will Dominate 2020, Ensuring they understand the true value your product will bring to their lives, and what it will enable them to do or accomplish, Instilling a sense of urgency in your visitors, so they not only understand what they have to gain from using your product, but also what they have to lose by not using it, Double- (triple-, and quadruple-) checking your copy to be absolutely certain it means what you want it to mean—and that your visitors will interpret it in the same way. Edible Arrangements had a fairly typical marketing challenge. Declutter pages with unnecessary actions to focus on making the sale. Just because everyone else is doing it doesn’t make it right. The seventh and final subsection is With most people defaulting to the brands they know best, Paperstone needed to find a way to leverage their strengths against the competition; lower prices. Learn from these 19 eCommerce case studies to see what problems they identified and how they implemented simple solutions to increase sales. Basically, the only way they would be exposed to the product is if they were to actively browse for it on the company’s website. The goal. Abstract: In order to explore the new mode of e-commerce experience to the innovative style design, an approach of use case based innovative design was proposed. They don’t have to overlap entirely, but you, of course, want to be sure that the people who end up seeing your products will have a genuine appreciation for, and interest in, your brand. This might mean sponsoring the event (in lieu of upping your ad spend) or even setting up a pop-up shop at the actual event. For Frank Body, this meant building a brand around a community of people who use beauty products to show off their natural selves, not hide them. The emails sent at 11 a.m. the following day delivered: The emails sent after 48 hours delivered: Although sending these emails on the following day post cart abandonment had a slightly higher open rate, the most important figure, conversion to sale was significantly lower. It’s all about presenting your products in a way that showcases their true value to your customers, and how your customers can get this value from your products in the first place. … This outlook led to a number of content-related opportunities for the team at Away. Taking a step back, it’s worth mentioning that all of your customer-facing content should be delivered in a way that maximizes your audience’s potential for engagement. Overall, ECCO’s Google Shopping initiatives proved to be much more cost-effective than text-based ads, as the company’s cost of customer acquisition dropped by an amazing 14%. To quote Occam's Razor, “the simplest solution is often the best” and the simpler flow worked wonders for Underwater Audio. Express Watches debated price vs authenticity… With shocking results! People might not know about a product or service you already have in play, so by increasing visibility to your existing audience, you may be able to snap up some quick wins. QES – documents that require execution under seal (Section 16 of the E-Commerce Act) Finally, while using content to enhance engagement is great and all, your main goal should be to get your audience to take “the next step.” Whether it be signing up for your newsletter, reaching out to your company for more info, or going through with an initial purchase, make sure your content prompts your potential customers to engage further with your brand. While sales of the company’s “main” products (i.e., furniture) were pretty decent, sales of these smaller complementary items weren’t all that great. This sounds a simple task but with over 15 million product combinations, the current quoting system was highly complex. Instead, they positioned Away not as just a luggage company, but as a brand focused on all things travel. Homepages of retail sites are busy. This meant looking at influencers who create content related to more tangential topics, such as lifestyle, accessories, food, and more. In Amerisleep’s case, this meant going beyond promising “a good night’s sleep,” and instead focusing on how getting a good night’s sleep every night can be absolutely life-changing. Go wow them! ... 3.1 USE-CASE … This equates to an additional $180,000 in monthly revenue! Get the iOS App. MVMT could have easily created new ad content targeting its potential customers and simply hoped for the best. A few years ago, rental clothing e-retailer Gwynnie Bee realized this exact same thing. As far as creating content, MVMT’s approach was similar to Kettlebell Kings’: They worked within specifically-defined guidelines to ensure consistency, created a variety of content, and included clear CTAs within each post. whose teams were making a run for the World Cup), Developed relevant and valuable offers to address time-sensitivity (e.g. Once more, the above information is now prominently displayed to the consumer—this time in two ways. So it’s pretty crazy to think that a newcomer to the niche would be able to crack $20 million in annual revenue in less than four years. got caught up in the trend towards social proof, with "Like” and "Share“ icons on their product pages. So with that in mind, we've pulled together the following 19 real-world eCommerce lessons to help you cut straight to the chase in implementing some simple solutions to increase your online sales. You may make it more complex by … The concept and related studies of e-commerce platform and use case were discussed. Intelligent filing of email attachments Gmail attachments to GDrive Outlook attachments to OneDrive. UML for e-Commerce b2 or 3 day course targeted at internet/intranet development bStudents walk through the internet bookstore example. While there’s nothing wrong with doing so if it works for your brand, there are other times where you’d be better off bucking the trend and going your own way. (For example, it’s more likely that consumers visiting a furniture eCommerce site will purchase leather cleaner if they’re in the market for leather furniture. In yet another case of “x isn’t working as well as we thought, let’s try something else,” the owners of fitness equipment startup Kettlebell Kings switched to a more organic approach after realizing their Google Ads campaigns were costing the company way too much money. Doing this resulted in a whopping 67.68% increase in total quotes. Instead of creating content centered around luggage (which, let’s be serious, probably wouldn’t be all that engaging), they created blog posts, podcasts, and even a physical magazine focused on the lifestyle behind luggage and travel. But simply offering such supplementary products isn’t enough on its own. The team were confident that sending targeted follow-up emails generally resulted in sales but weren’t sure of the best timeframe to send them. How and When To Fire a Client, Learn how to grow and scale a successful eCommerce business, The strategies and tactics these high-growth eCommerce companies used to scale and convert customers, The best eCommerce content strategy & plan to skyrocket your traffic and conversions, A comprehensive guide to going international with your eCommerce store, Learn the exact strategies we used to grow from 4-figure to 6-figure traffic in one year, How to be a data-crunching eCommerce marketer, The only playbook you need to create, run, manage, and scale your eCommerce subscription business. In order to develop an e-commerce website, a number of Technologies must be studied and understood. To test what the problem was, they redesigned the comparison page to make it simpler and more streamlined. While (as we mention in our full-length case study) the brand has done a number of things to make this happen, it’s worth pointing out that all of their efforts circle around one main premise: Creating a community of individuals who feel free to let their guard down, have some fun, and just be themselves. Secondly, the team aimed to reduce hesitation among its visitors by addressing the importance of immediate action. The e-commerce application manager should be able to know if a problem with the systems affects the key business goals (metrics) and vice versa. Of course, it also made for heft competition for brands operating in niches like sporting goods, clothing, and memorabilia. The result? To educate customers about this option they significantly increased visibility with a large banner in an extremely prominent position on the homepage, just below the navigation bar. This document will discuss each of the underlying technologies to create and implement an e-commerce website. Rather than discussing the above benefits in a more hypothetical manner, the site’s copy was adjusted to address the idea that every night spent tossing and turning is another night visitors will never get back. The sixth section contains a listing of all related reference materials used in this document. Success on social media requires an intensely strategic approach to content creation and presentation. This meant displaying information regarding free delivery, shipping options, and product availability prominently within its individual product pages: Along with this, Budapester also tweaked its site’s header—specifically, decreasing the logo’s size, and adding the above-mentioned info at the very top of the page. While there are a number of lessons to take away from MVMT’s approach, here, the main thing to realize is that creating ads on any platform should never be a gamble. E-commerce activities such as selling online can be directed at consumers or other businesses. Then showcase these against your competitors’ weaknesses to make your business look like the obvious choice when compared. Supports over 40+ diagram types and has 1000’s of professionally drawn templates. Use cases where an electronic signature other than SES may be required include: 1. While this piece of advice isn’t exactly some carefully-guarded secret or anything, the reality is that most brands think they’re marketing to their target audience, when really, they’re marketing to a caricature of them. This simple table increased online sales by 10.67%! WhatsApp Chatbot for E-commerce with 11 Use-Cases By Niharika Ayyagari / In Sales, WhatsApp / September 24, 2019 / 8 Min read 20 years since its inception, the e-commerce industry is still growing, driven by radical technological advances and evolving user behavior. The overarching takeaway here is to write your copy with your audience in mind at all times. If you’re just getting started with influencer marketing, the main thing to focus on is finding content creators with an engaged audience full of consumers who align in some way with your own target market. Find pages in your pipeline where users are dropping off and see how you can simplify them to focus your customers. While this piece isn’t exactly some carefully-guarded secret or anything, the reality is that most brands think they’re marketing to their target audience, when really they’re marketing to a caricature of them. Online mattress retailer Amerisleep had a problem that was quite similar to Budapester’s: The company was seeing a ton of traffic on its website, but its conversion rates were nowhere near where the team would have liked them to be. To test what was going on they created two variants of the same page with and without the social share icons. over the Internet. Use the b2b e-commerce business case as a central tool to sell projects, communicate, and prioritize along the way. Get the Android App. Even if you actively reach out to them, the odds of them not responding are still greater than the chances of them getting back to you. Use business case templates as:Use the best business case templates to create a unique, documented argument that will justify an organization’s investment into a project. The first takeaway, here, is that successfully cross-selling relevant items that add value to your bigger-ticket items (and that add value to your customer experience) can have a major impact on your overall revenues. So, the company partnered with Reelio to get the ball rolling. In Brazil, eCommerce purchases spiked by $16.6 BILLION, or 27% above the average. You’ll need to do a bit of legwork in order to gain traction. Get free access. The final piece of the puzzle came in the form of technical, on-site SEO. (Note: For this study, the company did not wish to be named, so we will, of course, respect their privacy). You’ve heard it before - always be testing. Uml for E-commerce - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Underwater Audio had a problem with visitors who were in the middle of their sales funnel, researching specific products but then dropping off at the comparison page. This presentation was delivered at the E-Commerce Hackatable in Hamburg. Finally, you might also consider inviting your influencers to create content on your channels as well as their own platforms. The result of this simple countdown feature? You may use different words. This meant finding influencers who were female, aged 18 or older, and who typically wore clothing of sizes 10-32. While there’s no way of knowing for sure, it’s rather safe to say the company probably wouldn’t have experienced the same amount of success had it gone the typical marketing route most beauty companies typically do. Frito-Lay modernizes its e-commerce tools, including inventory management, to simplify ordering, helping ensure your favorite snack is always stocked. Again, this made it much easier for visitors to learn about these policies and offers right away. However, with the help of Growth Rock, Amerisleep decided to take a different approach to improving its website: Rather than adding or deleting certain information, the team decided to focus on improving the messaging of the site’s copy—in a few ways. Online loan approval use case. Assess your competition and identify your strengths. ™ | Core dna copyright ©  . Business to Consumer (B2C) The results were nothing short of amazing: As per Growth Rock’s data, the company’s average order value had increased by $55 (4.6%) in only 41 days. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. For example, many posts that featured specific products were made shoppable, while others included an option to “swipe up” to learn more, download additional content, or sign up for the company’s mailing list. Use Case: Using WordPress to Power an E-Commerce Site WordPress is widely known as a powerful and flexible content management system (CMS). When they noticed this leak they decided to get to the bottom of it. However, they noticed unusually low conversions on pages with those social sharing buttons. As consumers, we've all done it before. This information includes product specs, product images, and any other additional info (such as shipping charges and return policies). Again, you only want to showcase content that paints your product in the best light possible, and that provides value of some kind to your audience. online. fast and free shipping to ensure orders were received before the Wolrd Cup had ended), Creating interesting, engaging, and evergreen content that your target audience will find incredibly valuable, Partnering with established companies and organizations to help promote your content to relevant audiences, Providing your new audience with numerous opportunities to engage further with your brand, Your various customer personas and segments, The aspects of your products (and overall service) each persona values most, The aspects each persona wishes could be improved. The use of computer allows fastening the order document filling procedures. First and foremost – and this goes any business, online or brick-and-mortar – you need to recognize an opportunity when it comes up and strike when the iron’s hot. As the team at Bavarian Clockworks did, this means: We’ve talked about Frank Body’s meteoric rise to success before—and with good reason. This means knowing when, where, and how to best reach your customers for a variety of purposes, so that your content doesn’t end up falling on deaf ears. There you have it. (Take a guess which one MVMT decided to promote...). In addition to the change to the header, the website now displays the company’s offer for free shipping in a green font that stands out at the bottom of the screen. In addition to creating content to be presented on the influencer’s channel, GB’s influencers also created a virtual “closet” on the brand’s website to showcase the specific items they loved most. A huge differential from the price based messaging, simply from a little seal of authenticity. The e-commerce industry, which has been based on computer work ever since its foundation, is also busy introducing RPA. View all. As Feedier explains, this means defining or determining: As we’ve said before, gleaning this information (and more) from your audience will allow you to make improvements to your products and services that actually matter to the people who keep your company in business. Frank Body is all about allowing their customers to look how they want to look—not how they think they’re “supposed” to look. Society Socks also took a look at the more logistical aspects of survey delivery, such as delivery method and timing. – that relate, in some way, to your brand’s offerings. An increase in same-day sales by 8%! After Germany ended up winning, German-based eCommerce activity increased by a whopping 75%! As far as content creation goes, you’ll want to provide your influencer’s with almost completely free rein in order to ensure authenticity. From this... (Source | Budapester shopping cart – Before), (Source | Budapester shopping cart - After). If you're looking for some assistance on the creative messaging front, we have included the exact email creative used by here: As anyone in the eCommerce realm can attest to, it can be pretty disheartening when a major influx in traffic doesn’t lead to an equally major spike in sales. Connectivity requirements vary according to use case, and include Internet Connectivity andproximity connection over a technology such as NFC or bluetooth. Consult the following use case for information on how to achieve value with TrueSight Intelligence. bHands on lab where the example is extended. SELLING $170,000 WORTH OF HOT SAUCE IN 10 MONTHS. Success stories. With this in mind, it’s worth noting that Brazillian-based eCommerce activity dropped by 17% immediately once the national team was eliminated from the tournament. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer.

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